This privacy policy applies between you, the User of this Website and The House of Cars Ltd, trading as (referred to in this privacy policy as "DriveTheDeal" or "us" or "we"), the owner and provider of this Website. DriveTheDeal takes the privacy of your information very seriously. This privacy policy applies to our use of all Data collected by us or provided to us by you in relation to your use of the Website. Please read this privacy policy carefully.


1.           In this privacy policy, the following definitions are used:


a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the Cookies used by this Website are briefly described in the clause below (Cookies) and our Cookie Policy, describing our use of Cookies in more detail, is found on our Cookie Policy here.


all information that you submit to  DriveTheDeal via the Website or by communicating with us by other means, such as telephone calls or email;

Data Protection Regulation

the EU General Data Protection Regulation 2016, which governs our rights and obligations when processing your Data;

or us

The House of Cars Ltd, trading as, a company incorporated in England and Wales with registered number 03233924 whose registered office is at Thames House, Mere Park, Dedmere Road, Marlow SL7 1PB;

User or you

any person that accesses the Website or communicates with us by other means, such as email or by telephone; and


the website that you are currently using,


2.           This privacy policy applies only to the activities of DriveTheDeal and Users of this Website. It does not extend to any websites that can be accessed from this Website including any links to such other websites that we may provide, such as to social media websites.


3.           We collect the following Data from you:

Information you give us. This is information about you that you give us by filling in forms on our Website or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our Website, subscribe to our services, search for a vehicle, place an order on our Website, make an enquiry, apply for a job with us or when you report a problem with our Website. The information you give us may include your name, address, e-mail address, telephone number, financial, and credit card information, personal description and photograph.

Information we collect about you. With regard to each of your visits to our Website we will automatically collect the following information:

·         technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

·         information about your visit, including: the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), items you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call us.

Information we receive from other sources. if you use any of the services we provide we may receive personal information about you from third parties whom we engage in the course of our business (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you if and when we receive information about you from them and explain the purposes for which we intend to use that information.


4.           For the purposes of the Data Protection Regulation, DriveTheDeal is the "controller".

5.           You agree that we have the right to share your personal information with selected third parties, including:

    1. business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
    2. analytics and search engine providers that assist us in the improvement and optimisation of our site;
    3. server storage providers;

6.           Except as set out above or elsewhere in this privacy policy, or except where required or permitted by law to do so, we will not share your Data with any third parties.

7.           All Data is stored securely in accordance with the requirements of the Data Protection Regulation. For more details on security measures that we take in relation to your Data please see the clause below entitled Security.


8.           Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons but in each case always in accordance with this privacy policy:

Information you give to us. We will use this information:

·         to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

·         to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

·         to provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you have acquired a vehicle we may send you such information in hard copy format in the post.  If you do not want us to use your Data in this way, please tick the relevant box situated on the form on which we collect your data;

·         to notify you about changes to our services;

·         to ensure that content from our Website is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:

·         to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

·         to improve our Website to ensure that content is presented in the most effective manner for you and for your computer;

·         to allow you to participate in interactive features of our service, when you choose to do so;

·         as part of our efforts to keep our Website safe and secure;

·         to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

·         to make suggestions and recommendations to you and other users of our Website about goods or services that may interest you or them.


9.           All of the processing of your Data that we carry out is permitted on one, or more, of the following legal bases:

a.       The processing is necessary in connection with any contract that you have entered into with us, or to take steps prior to entering into a contract with us; or

b.       We have a legitimate interest in carrying out the processing for the purposes described above, in relation to that type of Data; or

c.        We have obtained your prior consent to the processing of your Data for the purpose for which we have processed it.


10.        DriveTheDeal may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website and for the conduct of our business in general. These will include hosting service providers (currently this is Rackspace), website designers, accountants, solicitors and other professional advisors. The providers of such services may have access to Data provided by Users of this Website, including your name and details of purchases you may have made.


11.        This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or any similar statement of such other websites prior to using them.


12.        DriveTheDeal may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of DriveTheDeal. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

13.        We may also disclose your Data to a prospective purchaser of our business or any part of it, but only under a legally binding agreement that will require any such person to keep your Data confidential.

14.        In all of the above instances, we will take all reasonable steps with the aim of ensuring your privacy is protected and your Data will only be used in accordance with this privacy policy.


15.        Wherever you are required to submit Data to us, you will be given options to restrict our use of that Data, including our use of your Data for direct marketing purposes.


16.        To use all features and functions available on the Website, you may be required to submit certain Data to us. In addition to any such request that we may make, we may also receive information about you by our use of Cookies.

17.        You may restrict your Internet browser's use of Cookies. For more information see the clause below entitled Cookies, and our Cookie Policy here.


18.        You may have a number of rights in relation to the Data we process about you, as follows:

a.       the right not to provide some or any of your Data to us (however, please note that we will be unable to provide you with the full benefit of our services, if you do not provide us with your Data);

b.       the right to request access to, or copies of, your Data, together with information regarding the nature, processing and disclosure of that Data;

c.       the right to request rectification of any inaccuracies in your Data;

d.       the right to request erasure of your Data or restrictions on our processing of your Data;

e.       the right to have your Data transferred to another person; and

f.        where we process your Data on the basis of your consent, the right to withdraw that consent.

19.        In addition to these rights, you also have the right:

a.       To object, on grounds relating to your particular situation, to the processing of your Data by us or on our behalf, and;

b.       To object to our processing of your Data for direct marketing purposes.


20.        Data security is of great importance to DriveTheDeal and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

21.        If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

22.        We endeavour to do our best to protect your Data. However, transmission of information over the Internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data that you submit to us via the Website or by other means. Please ensure that all Data that you send to us is sent via secure means.


23.        This Website may place and access certain Cookies on your computer. DriveTheDeal uses Cookies to improve your experience of using the Website and to improve our range of products and services. DriveTheDeal has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. For  more information about the Cookies we use and how to disenable them, please see our Cookie Policy here.


24.        We only store your credit or debit card details for so long as is reasonably necessary in order to provide you with our services. The only third party to whom we disclose this information is the dealership involved in any transaction you may undertake using our services.


25.        DriveTheDeal reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be posted on the Website and you are advised to check back regularly for amendments that we may have made.


26.       You may contact DriveTheDeal if you have any comments or questions in relation to this privacy policy, or if you wish to exercise any of your rights described in it, by email at or by post addressed to The Managing Director, The House of Cars Ltd, Thames House, Mere Park, Dedmere Road, Marlow SL7 1PB.

Last updated April 2018

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